“There’s not a big influx of new movies until you get closer to Christmas, so we think that’s good for the playability of the picture.”īut Warren Beatty’s first film in 15 years, the 1950s Hollywood comedy “Rules Don’t Apply,” resolutely bombed with $2.2 million over the five-day weekend. I think they’re going to take their time,” said Kyle Davies, Paramount’s head of domestic distribution.

“It played older and older audiences don’t storm the theaters weekend one. The actor’s divorce proceedings from Angelina Jolie largely eclipsed the film, which drew an audience 85 percent over the age of 25. But for a proudly old-fashioned film built around the appeal of its stars, “Allied” had to largely do without Pitt’s promotional presence. The Paramount Pictures release, directed by Robert Zemeckis, cost a hefty $85 million to make. The Brad Pitt-Marion Cotillard World War II romance “Allied” opened with a mediocre $18 million over five days. Those two blockbusters far outpaced more star-driven films.

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